Yeat samples the Minions from the movie throughout the song, as they repeat: 'Ha (Huh?), hey Mel, la bastichi/ La papaya, du la potato (Yeah, la potato, oh, yeah)'.

In the chorus, Yeat references how much he got paid to write and record a song for the movie: 'I made a song for the Minions / How much they pay me? A million'. I'm sure at no point did anyone ever expect Lyrical Lemonade to collaborate with the Minions, but here we are! Not only did Lyrical Lemonade founder Cole Bennett direct the trailer for the new Minions movie, but he also convinced them to have Yeat create the soundtrack to it! This is one of the most exciting moments in my time at Lyrical, this is an amazing moment and I hope that we all can take a minute to appreciate it. Most of our fans know that we don't do collaborations often, but when we do, it's usually something that makes a memorable moment. Receiving accompanying visuals, it is a fun and comedic song that sees Yeat lightheartedly rap about what happens in the film.Ībout the song and its creation, Elliot Montanez on behalf of Lyrical Lemonade said: The song was featured in the trailer of the 2022 film, Minions: The Rise of Gru made by Lyrical Lemonade, but was released as a standalone single rather than as part of the soundtrack album.

Cole Bennett spent the first half of this year living out some of his biggest dreams: meeting and hanging out with one of his heroes, Love f.k.a.' Rich Minion' is a song written and performed by American rapper Yeat, released through Back Lot Music, Field Trip Recordings, Listen To The Kids, Geffen Records, and Interscope Records on Jas a single. Lyrical Lemonade SKI Mask The Slump God 100 Stokeley Vibes Classic T-Shirt. Now, on the heels of the Illumination film Minions: The Rise of Gru, the 26-year-old can add another accomplishment to his list: helping to create a viral hit.ĭiddy, shooting a new video with Kid Cudi, Denzel Curry, and JID, and drawing more than 90,000 people to Chicago’s West Side for the 2022 Lyrical Lemonade Summer Smash, a festival he co-founded. Lenny Lyrical Lemonade Classic Essential T-Shirt. Two years ago, Illumination reached out to Bennett to handle the trailer and exclusive merchandise for the film, initially set to be released on July 4, 2021. But the pandemic caused The Rise of Gru to be pushed back a full year, despite already being finished. Leading up to its release earlier this month, Bennett decided to take a risk. Initially, he had several other artists in mind to create a theme for the trailer - ones more in line with the “PG” rating of Minions, the prequel and fifth installment of the Despicable Me franchise. But during a Zoom meeting with Illumination, Bennett came up with the idea to include Portland, Oregon-bred rapper Yeat, who was already on fire with his hypercharging viral hit “Sorry Bout That.” The gamble paid off, resulting in the TikTok-spawning viral video “ Rich Minion ,” produced by Bennett’s longtime friend and Chicago producer Lotto f.k.a. “We had person ready to go and were about to lock it in,” Bennett says of the process. “And are on a Zoom call, and I was like, ‘Guys, wait! I got an idea and it’s bizarre. There’s this artist, his name is Yeat, and all of his catalog, up until this point, is about things that don’t really match your narrative, like drugs, money, things like that. I think he’s the perfect fit for this.’ They looked at me like, ‘After what you just prefaced that with, I don’t think we can do something like that.’ But I, ‘I’m gonna send you guys some of his stuff. Through ultra-saturated music videos, electric illustrated ads and a discerning ability to spotlight emerging artists, the. How unexpected it is and how it can break barriers is very big.’” I really believe in him, and I think that there is a crossover here. A confounding mix of production, management, events, merch and beverage company, Lyrical Lemonade is a perfect synthesis of everything Generation-Z cares about perfectly packaged through an Instagram-digestible lens. “Rich Minion” epitomizes the greed and power-lust Gru himself displays throughout Despicable Me while still fitting the carefree, fun-loving, yet borderline-maniacal nature of the adorable Minions.

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